They generally do a masterful job of combining poignancy with touching comedy, as seen in 2019's "Father Christmas" (backed by Stevie Wonder's "For Once in My Life"), and 2018's "An Unforgettable Christmas" (featuring "Come and Get Your Love" by Redbone). It builds on other storytelling-style ads, coupled by mindful music licensing choices, that have characterized BETC's work for Bouygues up to this point. A lot happens as their shared lives advance, with key moments punctuated by their phones' tragic attraction to steep, dramatic drops. "Fallin,'" directed by Vellas and produced by Frenzy, follows a man and woman who fall in love. But extending the life of a smartphone by just a year can reduce its carbon footprint by 30 percent. If they're anything like us, it's probably because they're wincing at the cost of doing so, and praying the damn thing will hold out until we're inevitably pushed into a hardware upgrade. The program was developed after the brand observed that one in three French people don't bring their phones to repair shops when damaged. (Alternatively, you could just buy an military-grade Otterbox smartphone case, but it's nice to have options.) Repairs can happen at a discount up to twice a year. We are therefore pleased that EE – which was the first mobile network to launch 5G to the UK population – has now become the first mobile network to block pirate sites which are subject to our High Court blocking Orders under section 97A of the Copyright, Designs and Patents Act 1988.”īPI hopes that with EE now blocking access on its mobile network, more consumers will be protected more artists, performers, music publishers and record companies will benefit and more music fans will be able to support their favourite artists and discover new music legally.The ad promotes the company's Sustainable Smartphone Solutions program, which enables existing clients to exchange, recycle, repair or access refurbished smartphones.
The operators of these pirate sites make millions of pounds a year, without a penny going to the creators of the music they exploit. That growth brings with it the risk of increased music piracy. “Mobile data connections are faster and more reliable than ever,” says Whitehead “and a quarter of people now connect to the internet over 3G, 4G and 5G rather than broadband and Wi-Fi. “There are now more mobile subscriptions than people in the UK,” said BPI General Counsel Kiaron Whitehead, the barrister responsible for devising and delivering the music industry’s website blocking strategy, “and we want those fans to enjoy genuine music sites and be protected from illegal sites as much as they already are on their broadband and wi-fi.”īPI estimates that online piracy costs the record industry £200 million (€237m) a year, which could increase as mobile usage grows. Ofcom numbers show that in the last quarter of 2021, UK mobile subscriptions increased to 85 million. EE is already blocking those pirate music sites on its fixed line network, but the development represents the first time since website blocking began in 2011 that a mobile operator has begun blocking the sites, which the BPI deems “a significant development”.
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